The Future is Exciting (and a Little Bit Scary): Reflections on the 2017 Midwest Digital Marketing Conference

Last month at the Midwest Digital Marketing Conference I heard from industry experts about “The Rise of the Digital Native,” aka Millennials, and their evolving relationship with data. I attended seminars touting the importance of writing thank you notes to LinkedIn connections, was warned that human-driven cars will soon be illegal, and discovered that Pinterest…

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Challenges in Package Design

Earlier this year, I attended the Package Design Matters conference in Florida. In addition to getting away from St. Louis in the middle of winter, I also loved the opportunity to check in with others in the industry and see if their experiences in the business align with ours. It’s usually an uplifting, validating experience,…

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2017 Origin Agency Academy Awards Ballot

This weekend we’ll find out who is taking home the gold at the Academy Awards. Download our office ballot here to play (and hopefully win) your own office pool! 2017 Academy Awards Ballot

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Origin Agency’s Classic Super Bowl Recipes

This Sunday while you are gathered around the TV to watch football, Lady Gaga and/or the latest Budweiser commercial, try one of our favorite snack recipes (ranging from pretty healthy to not for the weak of heart)!   Pretty Healthy: Julie’s Black Bean Salsa Serves 12 Ingredients 2 15-ounce cans black beans, drained and rinsed…

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Some New Year’s Resolutions for Marketers

I normally find New Year Resolutions to be boring. Hearing about another person’s resolutions is a little like hearing about their golf game or their weird dream or the paint color they’ve chosen for the bathroom. So I’m not going to share mine with you, professional or otherwise. I don’t want to bore you. On…

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The “Office Millennial”

Millennials are taking over. People born between 1980 and 2000 will make up 50% of the global workforce by 2020, and around 75% of the U.S. workforce by 2030. They differ from previous generations in terms of their comfort level with technology and the extent of its immersion into their lives, and bring different expectations…

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This Office is for the Dogs!

When new dogs are introduced to the office, there have been a few puddles and frustrated owners. Elaine stepped in a pile when we were gathering all of our models for a shoot for this post. They will occasionally bark when FedEx is making a delivery and they are always very interested in us when…

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Love Summer But Hate Sunburns? Origin Has You “Covered”!

In concepting, we toss around a lot of ideas. Many of them turn into strategic and appealing creative for our clients; some do not. Other times, we actually go so far to envision new products and services. Some of them we feel so strongly about and have so much fun with, we actually end up…

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Hello From the Other Side. Reflections (and Advice) on Being a Working Mom

I’ve recently become an empty nester, which really rocked my world. I had my first child at 24, so being a mother has been intrinsically tied to my adult sense of self, my marriage, and my career. The public debate rages on about motherhood vs. career. About “leaning in” vs. staying home. Studies question whether…

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THE ORIGIN GUIDE TO GREAT BRAINSTORMS or “How ‘Troughs’ Saved Our Company!”

It was roughly 5 years ago when this company entered a new phase. We didn’t know it at the time and it was entirely unintentional.   We were brainstorming for a very difficult client. The kind of client who asked for “big” ideas with no explanation of what they meant by “big.” Who had no…

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