Hello From the Other Side. Reflections (and Advice) on Being a Working Mom

I’ve recently become an empty nester, which really rocked my world. I had my first child at 24, so being a mother has been intrinsically tied to my adult sense of self, my marriage, and my career. The public debate rages on about motherhood vs. career. About “leaning in” vs. staying home. Studies question whether…

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THE ORIGIN GUIDE TO GREAT BRAINSTORMS or “How ‘Troughs’ Saved Our Company!”

It was roughly 5 years ago when this company entered a new phase. We didn’t know it at the time and it was entirely unintentional.   We were brainstorming for a very difficult client. The kind of client who asked for “big” ideas with no explanation of what they meant by “big.” Who had no…

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National Volunteer Week

“You make a living by what you get. You make a life by what you give.” – Winston Churchill Here at Origin Agency, we believe it’s important to encourage our employees to volunteer and work with issues and places that motivate them. Some of our employees tutor kids during work hours. Some do pro bono…

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Two Brews Become One

Case Study: Unifying a classic full-bodied German lager with a painterly Mexican cerveza, Unabräu exhibits a bushy, well-balanced taste like no other. Hints of black licorice add a long, dark finish to the overall unpacked flavor of this single malt beer.

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40 Days Without Facebook

It has actually been 46 days (counting Sundays). I haven’t liked my friends’ gorgeous vacation photos (I haven’t even SEEN them!). I’ve missed wishing a Happy Birthday to the dozens of acquaintances who are turning 50 every week. I haven’t been in the loop on the whereabouts of my favorite food trucks. And I probably…

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DONALD TRUMP IS MY FAULT (AND YOURS)!

Are short attention spans responsible for the rise of Donald Trump? And, if so, is it partially our fault as an industry? In the world of advertising, we’ve all come to bemoan the decline of the copywriter. We reflect on the old VW and Kodak ads and long for the return of that level of…

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HOME SWEET HOME RUN!

To celebrate the best town in baseball, Origin Agency designed this poster to support Gateway180, an organization dedicated to finding housing for women and children in need. Make your donation of $20 or more to get your free 16″ x 20″ poster. Put “BASEBALL POSTER” in the notes section on the Gateway180 donation page.

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BUILDING BRAND LOVE…OR NOT!

Too often, we’re asked by clients to build consumer love for their brand. (That phrase has literally been placed word-for-word in creative briefs!) I’m sorry to say that it can’t be done! It’s like a girlfriend asking you to make your hot male co-worker love her. The most you can do is introduce them and…

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